F
F
acebook, Tweeter, LinkedIn, YouTube, and
blogs are the most popular networking
sites in the social media community. The
use of each platform varies and so do the
benefits. Ac-
cording to a research done by Google, about
90% of people who own smartphones have at
least one account registered to any given social
media site. This means sites like Instagram or
Twitter host millions of internet users who are
basically potential clients, and the fact that
businesses can communicate to clients
from all corners of the world is no
longer a new concept.
or small and medium businesses, social media platforms present a cost-effective way to interact with a
multitude of prospects, initiate
marketing campaigns and promotions, and increase sales
conversion. In 2015, some of the
trends that can be applied to join
businesses reaping advantages of
social media and harnessing its
full potential include:
From Inc 500 records,
94% use LinkedIn while
Facebook and Twitter’s reach constitute 80% and 79%
respectively. A
large percentage of any
business’
clients access social
media
sites on a
routine
basis
too. The
use of
social
sites
has
grown
exponentially
over the
last few
years and
the implication for
your business’s bottom
line is huge.
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