Not Using a Strategy for Your PPC Budget
If the issue with your PPC campaign is
that you’re running out of money too
quickly, then there is an issue with your
strategy. If your ads are only running half
the day because the budget depletes
before giving you the results you desire,
then you will have to either raise your
budget or use ad scheduling.
As a small business, you may struggle
with the idea of increasing your budget, after all it’s the reason why you created that budget in the first place. If this
is the case, you should look to using ad
scheduling to help keep traffic coming
in during the times of day your target
buyers are shopping.