Marketing Soup | Page 27

5 Fatal Beginner Mistakes That Will Deplete Your PPC Budget Fast Drawing in traffic to your Web site takes time and a great strategy. This especially holds true when you’re using search engine optimization. What a lot of small business owners are finding to be quicker and just as effective are pay-perclick ads. By implementing PPC ads into your marketing campaign, you can target specific people at certain times of the day right away. While with SEO, you have to wait months before you get a chance to achieve a ranking that will allow your site to be found by visitors. But this doesn’t mean you should choose one over the other. PPC ads can be highly effective for small businesses, especially those that are brick and mortar, since they can target local audiences. Just keep in mind that SEO is a part of building a successful PPC campaign. While you’re creating your strategy, make sure not to make these five common beginner mistakes.