Marketing For The Future November 2016 - Page 4

THE POWER OF WORD OF MOUTH HOW LOCAL COMPANIES CAN ATTRACT CUSTOMERS THROUGH WORD OF MOUTH The Power of Word of Mouth Advertising is expensive. A lot of money is invested in the design and launch of an ad. What makes advertising even more expensive is that it does not have the same influence as in it did in the past; it does not generate the same return on investment as it did 10 years ago. This is why it is important to come up with new ways and strategies to attract today’s customers. One way to achieve this is through word of mouth marketing. SURICH MATHILDA AND MONIQUE EMELINA-PIETER 4 Marketing For The Future