THE POWER
OF WORD
OF MOUTH
HOW LOCAL COMPANIES CAN ATTRACT CUSTOMERS THROUGH WORD OF MOUTH
The Power of Word of Mouth
Advertising is expensive. A lot of money is invested in the
design and launch of an ad. What makes advertising even
more expensive is that it does not have the same influence
as in it did in the past; it does not generate the same return on investment as it did 10 years ago. This is why it is
important to come up with new ways and strategies to attract today’s customers. One way to achieve this is through
word of mouth marketing.
SURICH MATHILDA AND MONIQUE EMELINA-PIETER
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Marketing For The Future