Marketing For The Future November 2016 - Page 35

Curacao is an Island with little to no raw materials, and as such, its local economy is highly dependent on services and tourism; as are most Small Island Development States (SIDS). The majority of its economic efforts are focused on land-based developments. Governments, and especially SIDS worldwide, are emphasizing the diversification of their economies in order to better withstand economic stress spurred by market fluctuations and foreign influences. In their post-2015 development framework the United Nations calls upon SIDS to better assess and utilize their current untapped ocean economic sectors. An article from The Commonwealth Trade Hot Topics Issue 110 (Onguglo & Eugui, 2014) sheds light on the fact that the oceans and seas are major contributors to sustainable development and that SIDS, especially, can greatly exploit the untapped potentials. Advancements in technology enable countries to better delve into oceanic assets and exploit them in an environmental friendly and sustainable manner. SIDS form the group that can best make use of such opportunities. All SIDS have an Exclusive Economic Zone (EEZ) that far exceeds their available land area, yet their least used asset tends to be their territorial waters. There are a number of industries and sectors that can be exploited and enhanced in the ocean or blue economy of SIDS. Day-to-day Human Resource Management is very important for an organization to obtain and maintain a competitive edge, be more powerful and ultimately with successful implementation develop itself to be the standard. Human Resource Management is very essential in all organizations, as the human capital is what ensures a company’s success (Denisi & Griffin, 2007). Customer service today is what drives all business, for it is clear that that is what ensures consistent growth and development. Human Capital is a company’s best asset, because it ensures continued innovations, improvements and growth. Even in times of economic recession, companies will not and cannot dispose of all staff, as it is the staff that will have to come up with solutions to any predicament an organization is in (Marler & Fisher, 2013). So now the question is “Why is HRM important for organizations today, and how can e-HRM make human resources a competitive advantage and what can contribute to doing this?” E-HRM is the use of web-based technologies to provide HRM services within organizations. It comprises e-recruitment and e-learning, the first fields of human resource management to make extensive use of web-based technology. The purpose of electronic human resource management (e-HRM) is to make the HRM function more strategic and effective (Theot Therith, 2009). Using e-HRM has globally been becoming more and more popular for many organizations. This process is being accomplished with traditional methods of HRM (Ovidiu , 2009). From this base e-HRM has expanded to embrace the delivery of virtually all HR policies. Within a system of e-HRM, it is possible for line managers to use desktop computers to arrange and conduct appraisals, plan training and development, evaluate labor costs, and examine indicators for turnover and absenteeism and thus accomplish the highest productivity. Employees on the other hand, can also use a system of e-HRM to plan their personal development, apply for promotion and new jobs, and access a range of information on HR policy. Systems of e-HRM are progressively maintained by dedicated software produced by private suppliers. Future perspective An important development is that these two organizations are more than willing to establish a local university degree in marine biology. This degree would not only make it easier for locals interested in the specialization, but also attract foreign students to our island, which would contribute to increased profits from tourism. 35