Marketing For The Future November 2016 - Page 3

25 Social Media and the buying behavior of the “small stores” customers Deanne Bregita BSc & Pamela Rusch MSc & Monique Emelina-Pieter MBA 30 34 Small Data: Lessons from the consumer goods retail industry Jonathan Francx & Guido Rojer, Jr. MSc E-HRM Ready! Rianne Ayala BASc, Monique EmelinaPieter MBA, Ing. Ethelworth Meriën MBA 3