Marketing For The Future November 2016 - Page 19

Cyandry Mambre at Chata where he made his research (Dare, 2015). Based on all of this, cruise ship tourists, and tourists in general, are very important contributors to our businesses and consequently to our economy and will continue to be so if they feel safe on our island. In order to preserve this importance, the factors that are associated with the cruise ship tourists’ sense of safety and security have to be taken into account. In 2016 a research study was conducted on the factors associated with the cruise ship tourists’ sense of safety and security (Mambre, 2016). The results showed that there were factors that were partially associated with the cruise ship tourists’ sense of safety and security: prior knowledge of the island, racial heritage of the cruise tourist, age, area of residence and travel experience. Initially, there were six factors, but the study concluded that five were only partially related and that the sixth (the presence of police officers) did not have any relationship to the cruise tourists’ sense of safety and security; it did not matter whether the respondents saw the police or not, the respondent felt quite safe or very safe. These factors that were partially associated with the cruise tourists’ sense of safety and security could affect tourism demand and travel behavior as well as business. Further research on Curaçao showed that there is no statistical relationship between socio-demographic factors (age, race, nationality and gender) and sense of safety and security (Wilkinson, 2014). Education level was the only socio-demographic variable that had a statistical relationship with the cruise ship tourists’ sense of safety and security. However, George’s research study reported that the visitors’ country of origin, gender and age influenced the visitors’ perceptions of crime and safety (George, 2013). In order to be a participant in Mambre’s study, the cruise tourist had to comply with the inclusion criteria: 1) the target population had to consist of cruise ship tourists 2) the respondents had to have already walked in the downtown area and 3) the respondents had to be able to communicate either in English or Spanish (Mambre, 2016). The study showed that there were 141 cruise tourists (59 were men and 82 were women) with different nationalities and from different countries around the world: Spain, England, The Netherlands, Germany, Canada, The USA, Colombia, Venezuela, El Salvador, Costa Rica, Guatemala, Panama, Peru, Chile, Mexico, Argentina, Honduras, and Brazil. These participants were divided into three main racial groups: African, European and American. They ranged from ages 18 to 56 years old and beyond which they were separated into ѕɥ́԰ش)ѡ͔ɕ)ٔѡȁ䰁ѽݸ)ȁ͵ѽݸѡչͥ%)ѕɵ́ѡȁɅٕɥѡ)ݕɔѕɥ镐́)ɥɔɥ)Ёɥ)ѕ٥ݕȵѕɕ)Օѥɔ͕݅́Ё݅)٥Ѽȁ͕ѥ̀Mѥ́) ɥͥՕѥ)ѽхQЁ͕ѥͥɕѡѽɥϊdɥȁɍѥ) ɇѡ͕ЁݥѠ)Ʌ̰ѡѡɐ͕ѥ݅)ЁѡȁɅٕɥѡ)Ё͕ѥ݅́Ёݥ)Ёѡȁɍѥͅ䁅)͕ɥ䁥ѡݹѽݸɕ)Qф݅́ѕЁѡ5)Aȁѡ5ѡ]ɘ]х ɇѡѕɕ)镐Qͥѽ́ѥɱȁݕɔمՅѕ)ɽ̵хձѕݥѠЁمɥ)ɕѕѼѡɕϊd͕͔)ͅ䁅͕ɥĤ́ѡ)ɕ́٥ͥѕȤݡѡȁѡ)Ёͅѡݹѽݸɕȁа(̤ݡѡȁѡݕЁѼѡ)ȁаФѡȁ͕͔ͅ䁅(((