pany and brand portfolios. On Snapchat
the pressure is much lower. Snapchat
allows users to mix photos and videos
and use cool tools like Snapchat lenses
(users refer to these as filters), digital
crayons, fonts, and more. Snapchat images and videos disappear after viewing.
All of this takes the digital experience to
a whole new height. It directly triggered
the evolution of Instagram to match this
rich media experience that garnered
Snapchat a large audience of devoted
followers. The Snapchat features allow
you to be more casual and have more
fun with it than with other media platforms. Keep the content fresh and engaging and avoid feeling too corporate.
This takes us back to the basics of social
media giving a social and human feel.
16
Marketing For The Future
People love to get a look behind the
scenes of companies and people
they care about or to care about a
company, a brand, or an individual.
The Kardashians are an on-going
testament to this. In Curaçao, one
of the early-adopters of Snapchat
is local urban radio station ‘Rock
Kòrsou’. Its business targets young
people who are typically very hard
to reach through conventional
media and this platform allows
them to go along with the Snapchat
reporter’s point of view and into
the Rock ‘Kòrsou’ operation and
lifestyle.
This year, Snapchat started featuring news and advertising. Apple,
Samsung, L’Oreal and other major
brands are already paying to advertise on Snapchat. For the right businesses Snapchat can offer to be as
an engaging marketing opportunity.
Remember...
If it all seems too confusing, just keep
these tips in mind:
1.
Embrace Social Media
2.
Take us behind the scenes
3.
Keep it short, simple and
fun
Which trends do you think will define
the future of marketing in Curaçao?
We would love to hear your projections.