NOHRAYA
GODFRIED
Nohraya Godfried and Samari Barriento are the founders and Managing Directors of Tao Curaçao BV
specialized in Entrepreneurship and Business Development, Multimedia Communications and Marketing Consulting, and Hospitality Management and Consulting
5. Keep learning
Great service will always be trending. Marketers of the
future should always be on the lookout for innovative,
efficiency enhancing, and value-adding products and
services for their clients and to include in their marketing strategies and tactics. One of our own foolproof
guides to figuring out which products, services and
especially social media platforms our company, but
particularly our clients need to be on is hiring social
media savvy and mobile native interns and taking
their lead. Our latest intern underscores this tactic by
proactively adding samples of what our company could
expect from her as an intern based on her mobile and
social media handling skills.
Trending Social Media Platforms
Although not every small business needs to be on Snapchat,
going social on one of the more densely populated social media
platforms such as Facebook, Instagram, and LinkedIn can still
come in very handy and reap great results on a shoestring
budget for just about any type of business; from your favorite
popular performing artists, your neighborhood ‘trùk’i pan’ (food
truck), the unconventional pop up store, and artistic wood turning artist like Paluarte to the more corporate organizations such
as your go-to airline, your reliable insurance company or other
financial institution.
When used right, social media allows you to go behind the
scenes for a greater brand experience. On Facebook, and especially on Instagram and LinkedIn, brands often show the best
image or video, taking a lot of time to select a shot and find the
right angle. These are often used as online platforms for com-
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