Marketing For The Future November 2016 - Page 13

Norahya Godfried #TRENDINGINCUR Digital immigrants are those of us who were born before adoption of digital technology was widespread You have probably never wondered how many entrepreneurs in Curaçao use their comput- ers for Marketing. founders and Managing Directors of Tao Curaçao BV specialized in Entrepreneurship and Business Development, Multimedia Communications and Marketing Consulting, and Hospitality Management and Consulting Are you a digital native or a digital immigrant? If you are a digital native, you were born after the widespread adoption of digital technology according to techopedia. com. Digital immigrants are those of us who were born before the adoption of digital technology was widespread. At TAO Curaçao we strive to maintain a healthy mix of both. Our team is more of a link between digital natives and immigrants. We identify more as ‘digital hybrids’. We believe that even though it might be impossible to see the future, it is possible to prepare for it, and we enable digital immigrants and digital natives to connect with each other and the future. 13