Marketing For The Future November 2016 - Page 11

There are a number of renewable energy production techniques available and thorough analysis by the professionals at Curacao’s water and electricity distributor, Aqualectra, has shown that the best option would be a combination of solar and wind energy. terms of infrastructure, which also forces operators to deny a significant number of business requests. Besides the acute need for more mooring ports, the industry also has issues accessing skilled local human capital and the Curacao Port Authority maintains an unfriendly approach to the industry. The industry statement is clear: solve these issues and we will collectively tap into the huge market of vessels passing around Curaçao and also other operators worldwide. The most important factor of this industry is that each vessel that comes to our island’s ports or requests services in our waters feeds a number of businesses simultaneously. There is enormous economic potential here. The diving industry on the island is well developed and growing. Curaçao has a number of professionals with a remarkable amount of experience and international recognition. The most obvious concern is the issue of the “dive cowboys” who are operating below standards, breaking the healthy competition and the destruction of our marine ecosystems in general. An opportunity is there to attract many more diving tourists, through more focused marketing campaigns to raise international awareness of our exceptional marine ecosystem. However, a healthy growth in the sector can only be achieved if the government standardizes the industry, implements a dive pass program immediately, and increases local awareness and protection efforts related to the marine ecosystem. Renewable energy production through the ocean is becoming a norm in today’s world. But the fact that a technique is deemed perfect does not automatically mean that it is the most adequate for us. There are a number of renewable energy production techniques available and thorough analysis by the professionals at Curacao’s water and electricity distributor, Aqualectra, has shown that the best option would be a combination of solar and wind energy. Therefore they are in the process of increasing our production from 11