Ebook #10: Lesson 10 - List Segementation
Now comes a more advanced topic - list segmentation. Segmenting is important than
ever nowadays. Building an email list is one thing but sending the right offer, newsletter
or piece of content to the right people is another. You'll find out how to segment your
email list.
Ebook #11: Lesson 11 - Getting Inboxed - Your Guide To Email Deliverability
Let's face it. We receive hundreds of emails every day, most of which are promotional.
How do you, as an email marketer, reach the actual "Inbox" (not Promotions or Spam
box) of your subscribers? That's what this lesson will share.
Ebook #12: Lesson 12 - Email List Maintenance
Email list hygiene essentially means making sure that your email list is not only ‘clean’
but also targeted, engaged and effective. You can have a huge mailing list but it can still
be worth very little to you if it is filled with people who don’t read your messages and
who don’t really want to be there.
Periodically, your email list will need to be "cleaned up" of any inactive and non-existing
subscribers. Avoiding this will hurt your "email sender reputation", and that's usually
the cause of most marketers' emails landing straight to the spam folder.
Here's How You Can Use This Course:
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Create a membership site which members can join and learn email marketing on
a lesson-by-lesson basis. Remember, you get 12 lessons!
Drip-feed the 12 lessons into an autoresponder sequence. You could offer it as a
paid or free course!
Sell each lesson on its own. That's 12 guides you can sell under your name/brand!
Use the ebooks as free reports subscribers can opt-in for to build your email list.
Create your own home study course. It could be a 12-week course that you run or
combine a few lessons to make it a 4 week course instead. It's up to you!
Or simply offer the course as a single, comprehensive eBook guide. There's over
140+ pages in total when all 12 lessons are combined!
Plus, anything else of your choosing. You get private label rights so you are free to
customize the whole product!
Module 2: Printable Checklist