MARKETING AFRICA MAL 18/17 mal 18:17 online | Page 76

‘‘ Don ’ t micromanage . Your job is to see the big picture . Don ’ t manage every detail . Don ’ t get caught up in the minutiae or obsess over every detail , but instead inspire others to execute your vision . Surround yourself with great people and trust them to do their job and contribute their best to the organisation .’’
phenomenon . Had he been lacking in any of the traits he espoused , he would not have commanded such acclaim .”
Manage Less . “ We are constantly amazed by how much people will do when they are not told what to do by management .” In the new knowledge-based economy , people should make their own decisions . Managing less is managing better . Close supervision , control and bureaucracy kills the competitive spirit of the company . “ Weak managers are the killers of business ; they are the job killers . You can ’ t manage self-confidence into people .”
Articulate Your Vision . “ Leaders inspire people with clear visions of how things can be done better .” The best leaders do not provide a step-by-step instruction manual for workers . The best leaders are those who come up with a new idea , and articulate a vision that inspires others to act .
Simplify . Keeping things simple is one of the keys to business success . “ Simple messages travel faster , simpler designs reach the market faster and the elimination of clutter allows faster decision making .”
Get Less Formal . “ You must realize now how important it is to maintain the kind of corporate informality that encourages a training class to comfortably challenge the boss ’ s pet ideas .”
Energize Others . Genuine leadership comes from the quality of your vision and your ability to spark others to extraordinary performance .
Face reality , then act decisively . Most mistakes that leaders make arise from not being willing to face reality and then acting on it . Facing reality often means saying and doing things that are not popular , but only by coming to grips with reality would things get better .

‘‘ Don ’ t micromanage . Your job is to see the big picture . Don ’ t manage every detail . Don ’ t get caught up in the minutiae or obsess over every detail , but instead inspire others to execute your vision . Surround yourself with great people and trust them to do their job and contribute their best to the organisation .’’

See Change as an Opportunity . Change is a big part of the reality in business . “ Willingness to change is a strength , even if it means plunging part of the company into total confusion for a while ... Keeping an eye out for change is both exhilarating and fun .”
Get Good Ideas from Everywhere . New ideas are the lifeblood of business . “ The operative assumption today is that someone , somewhere , has a better idea ; and the operative compulsion is to find out who has that better idea , learn it , and put it into action - fast .”
Follow up on everything . Follow-up is one key measure of success for a business . Your follow-up business strategy will pave the way for your success .
Build a Winning Organisation . The way to harness the power of your people is “ to turn them loose , and get the management layers off their backs , the bureaucratic shackles off their feet and the functional barriers out of their way .”
Inspiring Culture
Bureaucracy is the enemy . Drop unnecessary work . Delayer , create a flat responsive organisation . Crosspollinate to make faster and better decisions . Encourage employees to identify problems and come up with solutions . Make your workplace more informal .
Eliminate Boundaries
In order to make sure that people are free to reach for the impossible , you must remove anything that gets in their way . “ Boundary-lessness ” describes an open organisation free of bureaucracy and anything else that prevents the free flow of ideas , people , decisions , etc . Informality , fun and speed are the qualities found in a boundary-less organisation .
Balanced Organisation : Basic Elements
Put Values First : Don ’ t focus too much on the numbers . “ Numbers aren ’ t the vision ; numbers are the products .” Focus more on the softer values of building a team , sharing ideas , exciting others .
Cultivate Leaders : Cultivate leaders who have the four E ’ s of leadership : Energy , Energize , Edge , and Execution ; leaders who share values of your company and deliver on commitments .
Create a Learning Culture : Turn your company into a learning organisation to spark free flow of communication and exchange of ideas . “ The desire , and the ability , of an organisation to continuously learn from any source , anywhere - and to rapidly convert this learning into action – is its ultimate competitive advantage .” Harness Your People for
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