MARKETING AFRICA MAL 18/17 mal 18:17 online - Page 74

RAINMAKERS LEAD MORE, MANAGE LESS! By Dr. Clifford Ferguson M anagers muddle – leaders inspire. Leaders are people who inspire with clear vision of how things can be done better. “What we are looking for are leaders at every level who can energize, excite and inspire rather than enervate, depress, and control.” Create a vision and then ignite your organisation to make this vision a reality. Get people so passionate about what they are doing that they cannot wait to execute this plan. Have great energy, competitive spirit and the ability to spark excitement and achieve results. Search for leaders who have the same qualities. Focus on strategic issues. Your job is to understand the strategic issues within each of your businesses where they are going around the Five Questions. Know the talent they need to win in those markets and the amount of capital they need. And make bets. Don’t micromanage. Your job is to see the big picture. Don’t manage ‘‘ Manage Less. “We are constantly amazed by how much people will do when they are not told what to do by management.” In the new knowledge-based economy, people should make their own decisions. Managing less is managing better. Close supervision, control and bureaucracy kills the competitive spirit of the company. “Weak managers are the killers of business; they are the job killers. You can’t manage self-confidence into people. ’’ 72 MAL 18/17 ISSUE every detail. Don’t get caught up in the minutiae or obsess over every detail, but instead inspire others to execute your vision. Surround yourself with great people and trust them to do their job and contribute their best to the organisation. Involve everyone and welcome great ideas from everywhere. Anyone can be a leader, just so long as they contribute, and the most meaningful way for anyone to contribute is to come up with a good idea. Business is all about getting the best ideas from everyone. New ideas are the lifeblood of the business, the fuel that makes it run. “The hero is the person with a new idea.” There is simply nothing more important to an organisation than expressing ideas and creating a vision. Lead by Example. To spark others to perform, you must lead by example. Jack Welch mastery of the 4 E’s of leadership – Energy, Energize, Edge, and Execution – was always in evidence. “He had great energy, sparked others, had incredible competitive spirit, and had a record of execution that was second to none. This is a key of the Welch