MARKETING AFRICA MAL 18/17 mal 18:17 online | Page 73
A coach works with individuals or
groups of individuals to unlock the
potential that exists within each
one of us. A coach will not tell
you what to do when faced with
a situation, but rather guide you
and allow you to come up with a
workable solution for yourself.
A coach acts as a mirror, allowing
you to see some things that you
may not have seen, telling you
things you may not necessarily
want to hear, in order to allow you
to become the leader you know you
can be. (Paraphrased from Tom
Landry’s definition of coaching) A
merger or integration doesn’t have
to be a daunting task. There is help
right round the corner. Leadership
focuses on leading people.
Coaching focuses on transforming
the leader making the job of
leading people more successful
and less stressful.
William Arthur Wood said,
‘Leadership is based on
inspiration not domination, on
cooperation and not intimidation.’
Embrace the power of executive
coaching and see how it can
transform you, your teams and
your organization as well.
Thrity Engineer-Mbuthia is a
Certif ied Executive Coach, Trainer
and Marketing Consultant. She
has a deep passion for both coaching
and marketing and is part of the
adjunct faculty at Strathmore
Business School. She has over 100
hours of coaching experience across
East Africa. You may reach her
through social media at: https://
www.linkedin.com/in/thrity-
engineer-mbuthia-440a614/ or
email on: [email protected]
www.sboresearch.co.ke
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