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A coach works with individuals or groups of individuals to unlock the potential that exists within each one of us. A coach will not tell you what to do when faced with a situation, but rather guide you and allow you to come up with a workable solution for yourself. A coach acts as a mirror, allowing you to see some things that you may not have seen, telling you things you may not necessarily want to hear, in order to allow you to become the leader you know you can be. (Paraphrased from Tom Landry’s definition of coaching) A merger or integration doesn’t have to be a daunting task. There is help right round the corner. Leadership focuses on leading people. Coaching focuses on transforming the leader making the job of leading people more successful and less stressful. William Arthur Wood said, ‘Leadership is based on inspiration not domination, on cooperation and not intimidation.’ Embrace the power of executive coaching and see how it can transform you, your teams and your organization as well. Thrity Engineer-Mbuthia is a Certif ied Executive Coach, Trainer and Marketing Consultant. She has a deep passion for both coaching and marketing and is part of the adjunct faculty at Strathmore Business School. She has over 100 hours of coaching experience across East Africa. You may reach her through social media at: https:// www.linkedin.com/in/thrity- engineer-mbuthia-440a614/ or email on: Thritye@gmail.com www.sboresearch.co.ke WE COVER IN GREAT DETAIL To get an in-depth detail on the retailers -what Brands they are stocking, stock levels, sale movements, all round retail census and audits plus everything in between - get in touch with us. We’ve got retail covered in great detail. t: +254 20 214 56 68, 210 1916/7 e: research@sboresearch.co.ke SBO Research @SBOResearch