MARKETING AFRICA MAL 18/17 mal 18:17 online | Page 52

COVER STORY
THE ROLE OF
PROFESSIONALS IN
ELECTIONS
By Barrack Muluka
‘‘ The story of public sleaze and scandal has
become the most common coin of government
in Kenya. Kenyans are treated to one appalling
disclosure of high-level corruption, after the
other. It has become the rhyme and rhythm of our
life; a part of our national character, almost to the
extent that it does not seem to matter anymore.’’
50 MAL 18/17 ISSUE