MARKETING AFRICA MAL 18/17 mal 18:17 online | Page 49

2,000 doctors from all over the world had on the economy .
On upper levels , very few of us appreciated the effect of this conference on out bound medical tourism and maternal health of the country . It is documented fact that Kenyans spend a fortune of health related expenses abroad .
How would you capture the impact KICC has on the economy when the management successfully placed the bid to host such a medical conference where local doctors gained knowledge on a new pediatric medical procedures to ultimately avail the development locally , saving the Treasury millions of dollars spent by citizens who have been seeking the same treatment abroad ?
The global trends in conference subjects hosted around the world interestingly reflect the development priority areas of most countries in Africa . International Congress and Conference association , ICCA has been capturing these trends on an annual basis , for decades , but the growth of conference subjects in areas of economic importance to countries like Kenya is what is of significance to this article .
The just released ICCA statistics for 2016 corroborates this since conference subjects in medical , technology , sciences , industry and education dominate accumulated figures for relevant conferences in various development goals outlined by most Governments .
In view of the foregoing benefits of MICE to the GDP and beyond MICE tourism effects , wouldn ’ t it , therefore , make sense for any Government to seriously reconsider positioning MICE as an economic development tool ?
Ben Asoro is an international Mice Expert and the Chairman of ICCA in Africa and working as Director - Marketing & Sales at Calabar International Convention Centre in Nigeria . You can engage him on this or related issues via mail at : Bernard537 @ gmail . com , or Ben @ conventioncentrecalabar . com .

Investment Opportunity

For the Smart Investor
B I ASHAR A CREDIT L I M I T E D
Do know you that for as little as kshs 100,000k you can become an investor in a growing credit micro-finance Company ?
Biashara credit ltd a registered credit only micro-finance Company , is offering small , medium and large investors a lifetime chance to invest in the business and share in the tremendous opportunities available in the short time micro-finance sector .
Your investment will earn you a return of 5.0 % pm payable to you every three months . That is 60 % per year .
This unique opportunity gives you the rare combination of high return , liquidity and predictability . Its like a salary , you can plan with certainty . Your money will be used by the company to give secured loans to people who need financing for their businesses . The company lends money against security of land , motor vehicles and shares quoted in the NSE . Your money is therefore safe as it backed by assets whose value is at least twice ( 100 %) the amount of loans given out .
No other investment in Kenya pays anywhere near this . This is what investment Gurus mean when they say “ let your money work for you ”
Begin building your wealth today . Visit our website or call us on 0716 500 550 | 0712 608 090
All our investors will get first priority to become equity shareholders in the company at the appropriate time .
In the meantime laugh all the way to the bank . Web : www . biasharacredit . co . ke | Email : info @ biasharacredit . co . ke
Make the smart move