MARKETING AFRICA MAL 18/17 mal 18:17 online | Page 3

IN THIS ISSUE
50
04
01
FIRST
WORD
On Perilous Trends
08
COVER STORY | The Role Of
Professionals In Elections
86
90
10
STREETWISE
MARKETING | The Open
Marketing Revolution
SPORTS MARKETING
| One Broadcaster’s Loss Is Another’s
Meat: Supersports Vs Kwese Sports
30
32
DIGITAL MARKETING |
Use Data To Create Value For
Your Consumers
BIG DATA |Big Data
Application In Elections
38
58
CUSTOMER
CONVENIENCE | Is
Customer Convenience The
New Marketing?
TALKING POINT |
Campaign Time Marketing
Things
20 22
CUSTOMER ENGAGEMENT|
Going Where Your Customer Is
Requires Doing Your Homework OUT OF THE BOX | Moving
From Academic Training To
SMART Training
40
34
14
COMPLACENT MARKETING | Digital
Transformation After Digital Maturity
16
CREDIT MANAGEMENT
| Late Paying Customers
CROSSFIRE | Leadership,
Followership, Copying, And
The Games People Play.
THE REAL ESTATE |Off Plan
Investments In Real Estate BRAND CONSISTENCY
|Brand Consistency And
Competitive Advantage
60 64
44
DESTINATION MARKETING
|Mice: The Untapped Frontier For
Economic Development In Kenya
68
MEDIA
AWARDS
CORPORATE CULTURE | Your
Company’s Number One Asset: A
Winning Culture
72
GYN CHRONICLES |
Pregnancy And Miscarriage
72
80
MARKETING EVOLUTION |
Telling Your Story
82
COACHING| Mergers And
Executive Coaching
94
LAST
WORD
RAINMAKERS| Lead More,
Manage Less!
ADVERTISING PARTNERS
Kenya | Uganda | Rwanda | South Africa | Nigeria
TIDINGS THAT INSPIRE| The
Chips And Soda Lifestyle: Organ
Cleansing
HEALTH MATTERS | White
Blood Cells And Immunity
LEADERSHIP | Employee
Diversity