MARKETING AFRICA MAL 18/17 mal 18:17 online - Page 24

OUT OF THE BOX MOVING FROM ACADEMIC TRAINING TO SMART TRAINING By Wale Akinyemi M any organizations have spent millions on training their teams. How many of these training programs truly deliver on the expected results? How do we ascertain that we will get premium return on our training investment? A lot of organizations determine the trainers only by academic qualifications and fail to realize that if academic theories alone was what was needed the world will have no debtor nations, no wars and no decadent societies because indeed as we speak, there are theories that exist which deal with all of the above. Practitioner led and experiential training is crucial if maximum return on training investment is to be achieved and my objective in this discussion is to show that the best return on training investment is when training births more leaders and not followers. ‘And when Abram heard that his brother was taken captive, he armed his trained servants, born in his own house, three hundred and eighteen, and pursued them unto Dan.’ – Genesis 14 verse 14 22 MAL 18/17 ISSUE What is worse than training your team and then having them leave? Not training them at all and having them stay. It is therefore important for the leader to dedicate ample time for the training of the team in the way that is expected for them to behave. Training must be by instruction and by example. Actions do speak louder than words. If you have a weak link in the team, that is not teachable, then the greatest dis-service you can do to the team is to allow the weak link to continue to remain in the team. Many leaders have issued threats to their team that no one takes seriously anymore because nothing has ever happened. Many Nations have anti- corruption campaigns but the issue of corruption will never stop being an epidemic that is killing the society until people of power begin to go to prison. No one will take it seriously until people that they thought were invincible and untouchable get sent to prison for a very long time. Then everyone will wake up and know that things are serious. Training by example is therefore not just when the leader does what is right. It is when the leader seriously deals with what is not right. Many times we hear things like, the leader is a good man but it is the people around him that are not good. Nothing could be further from the truth than this. Elam was an ancient kingdom that spread from modern day Iran to the southern part of Iraq. King Chedorlaomer reigned around 3000 BC. To consolidate his power in the region, he built an alliance with three other kings and then launched an attack against a number of other nations. This attack led them to Sodom and Gomorrah where they took captives and came into a lot of wealth. One of the people taken captive in Sodom was Lot who was a nephew to Abraham the patriarch. When Abraham heard that his brother’s son had been taken captive, he immediately swung into action and got a team ready for the operation. Notice the qualities of the team members. They were trained servants and they were born in his house. Put in the proper order, they were first