MARKETING AFRICA MAL 18/17 mal 18:17 online | Page 15
Consumers are already in the online
offline gap and therefore making
their experiences on that front
even easier will enhance product
uptake. Networks like Snapchat are
already giving the enhanced selfie
experiences with augmented reality
lenses, location based experiences and
other functionalities attracting over
150 million daily users.
Pokémon Go has enriched the
mobile-gaming experience by
adding entertainment to people’s
everyday lives and became the most
downloaded app of 2016 in the
Apple App Store.
Augmented Reality (AR) though still
in its infancy stage in terms of solving
customers’ problems, will bring the
real online transformation. Businesses
using periscope are currently
providing virtual tours of stores and
allowing customers to shop without
having to sift through hundreds of
tabs on sites. AR catalogues from
furniture stores also allow customers
to visualize furniture in different
‘‘Brands have already mastered digital
maturity. Bringing the online and offline
experience online would create a new age
consumer whose needs of a mixed reality
are met in one place. That’s what will
revolutionize today’s consumer journey
making it more seamless and much more
convenient.’’
places before making a purchasing
decision.
Augmented reality will therefore
enhance or solve consumer
problems and enhance the consumer
experience. Imagine visiting a store
via periscope. You know, that you
know, that you know, that the yellow
flower pot sits right next to the isle
with the window, but you have never
physically been to the store. This kind
of transformation does not need a
radical business transformation but
rather an online transformation and
organizing the business around the
consumer needs.
Brands have already mastered digital
maturity. Bringing the online and
offline experience online would create
a new age consumer whose needs of
a mixed reality are met in one place.
That’s what will revolutionize today’s
consumer journey making it more
seamless and much more convenient.
Diana Obath is a seasoned Public
Relations and Communications
Specialist. You can commune with her
on this or related issues via mail on:
[email protected]..