MARKETING AFRICA ISSUE 12/16 | Page 96

LAST WORD ON ORGANISED CHAOS O chieng was mystified as to why his uncle had sent him an urgent message to go to shags and was not at home when he arrived. His aunt seemed in the dark as to the nature of the business that was to be discussed and advised that he waits for the uncle to return from town. Ochieng had arrived over the lunch hour and having partaken of the obligatory meal, had decided to drive into town and catch up with some old school mates and perhaps arrange to meet later at the local which had been playing only Papa Wemba’s music as a tribute to the fallen maestro. Ochieng would very much like to find out why Congolese music has such a strong appeal in his backyard and yet their traditional music bears no resemblance. It never ceases to amaze him how local bands have mastered the Congolese rhythm and songs without bothering to know what the songs say. ‘‘ It is appalling to note that no African country can claim to have a stable democratic system yet all are clamouring for democracy. Is this alien ideology unworkable in Africa and we are actually stupid to insist that it must work.’’ 94 MAL 12/16 ISSUE The beauty of rural towns was that word spreads around at a speed akin to the internet and by the time Ochieng was reaching the local CBD his arrival and mission had preceded him and he was advised to go to the town hall where his uncle was. The town hall was jam packed at that odd hour and there was animated conversation or would one call it shouting as everyone wanted to be heard without the benefit of a microphone and of course total absence of order or decorum. Ochieng saw his uncle on the podium trying unsuccessfully to bring some order to the excited crowd and soon he learnt that his uncle had been appointed by the county government to chair the panel of judges for the local miss tourism pageant. The chaos being witnessed was his attempt to democratically select a panel of judges who would eventually pick the county beauty who was then expected to eventually compete at the national level and if successful at the international level. Any name offered for consideration was promptly booed by a rival group and the ensuing name calling and melee made it impossible to conclude the matter at hand. Tempers were fraying and soon the police who were on guard duty had no option but to stop the meeting as a riot was imminent. Ochieng, with the help of an administrative policeman forced his way to the podium and whisked the obviously shaken uncle to the safety of his car amid shouts that he was unfit to even chair the panel as he wore glasses hence his eyesight was in question. The uncle could not understand how a matter which in the scheme of things was quite trivial had turned so ugly and people were even ready to trade blows to have their way. Ochieng could not but wonder if democracy was inherently incapable of reaching a decision. What he had witnessed was a scene that was repeatedly played out in the national arena with exactly the same outcomes. Whether the matter was weighty or trivial the democratic way of resolving the issue seems impossible at best. It is appalling to note that no African country can claim to have a stable democratic system yet all are clamouring for democracy. Is this alien ideology unworkable in Africa and we are actually stupid to insist that it must work. The constitution, which is a derivative of the democratic system, spells out all duties of the government and the famed separation of powers between arms of government to check excesses by any arm of the government. In practice the story seems totally different and one wonders if the democratic script given to Africans has small prints of terms and conditions that are only shared by the ruling elite and our jobs as a plebiscite is to queue every five years to endorse the status quo. We have an unfortunate situation where it appears the clamour for universal democracy is a western