MARKETING AFRICA ISSUE 12/16 | Page 95

Active listening involves being genuinely engaged with the other person and what he is saying. You listen to the tone and demonstrate positive body language, such as an open, interested facial expression, leaning in, nodding, making appropriate eye contact, and observing the body language of the person you are speaking to, which, according to research, accounts for about 55% of communication. Active listening over the phone is conveyed through making listening noises to let the other person know that you are still there and following the conversation. Appropriate smiling and nodding on the phone also conveys warmth and interest. In responding to what you have heard, avoid making the following mistakes shared by Covey, which can negate all the listening you have done: Evaluating - judging what the other person has said from the standpoint of your own values, which alienates the other person and prevents deeper communication. Remember – you are stepping into the other person’s shoes. it may mean one thing in your frame of reference, it may mean something entirely different for the other person. The following conversation techniques shared by Covey will help you demonstrate empathic listening skills and build greater rapport with the person you are speaking to:Mirroring: This involves reflecting what the person has said without mimicking by conveying emotional understanding through repeating the words said. As an example, the other person may say, “… and then they shot him,” to which you may reply, “They shot him?” Rephrasing the content: This involves summarizing what has been shared in your own words, which shows not only that you were listening, but that you truly understand what the other person has said – so well that you can rephrase it using words such as, “So what you’re saying is …” or “What I’m hearing is …” Reflecting feelings helps you focus on the emotions behind what has been said and can include phrases such as “I can see that it saddened you …” or “I can see that you loved him …” or “you must have been Probing - asking for more frustrated.” By accurately reflecting information than the other person is ready to share. This demonstrates the person’s feelings to him, he feels truly understood, which disrespect, and your personal interest in satisfying your curiosity, creates deeper intimacy between rather than truly understanding the you and him. other person. The more naturally and genuinely you use these techniques, the more Advising also demonstrates lack open people will become to you. of respect by implying that the Your listening can be further other person sharing is incapable enhanced through asking good of making their own decisions. Ask for permission before offering questions to help you better understand the other person and advice, or let the person ask what where they are coming from. you think they should do. Even if they do ask, respond briefly and Open questions, such as those leave it up to them to decide what beginning with who, what, why, to do! when and how, encourage dialogue and narrative answers, while closed Interpreting involves defining questions require ‘Yes’, ‘No’ and one what is shared based on your own word answers. knowledge and experience. While Both are used in conversation to get the other person to open up more, clarify details and thus gain deeper understanding of the person and what they are sharing. In addition to not giving advice, avoid negating what the person is saying, or rushing to ‘fix’ the person’s situation. Often all a person needs is a listening ear as summarized in the extract below from the anonymous poem, Could you Just Listen? When I ask you to listen to me and you start giving me advice, you have not done what I asked. When I ask you to listen to me and you begin to tell me why I shouldn’t feel that way, you are trampling on my feelings. When I ask you to listen to me and you feel you have to do something to solve my problem, you have failed me, strange as that may seem. Listen! All I ask is that you listen. Don’t talk or do - just hear me. Developing empathic listening is possible, but takes time. Start really listening to the people around you with no agenda, other than to hear their heart and better understand them, and your relationships will deepen and your levels of influence soar as trust grows. As they feel understood, they will be open to listening to you and you can then make yourself understood, but that, ladies and gentlemen, is a topic for another day! Caroline Mwazi is Chief Change Catalyst at Huru Consult Limited, a Nairobi-based management and training consulting company focusing on Strategic Management, Organizational Development, Financial Management, Leadership & Personal Development. You can reach her on mail at: CMw azi@ huruconsult.com or Twitter @cmwazi.