MARKETING AFRICA ISSUE 12/16 | Page 92

LEADING YOU LISTEN ON PURPOSE, AND AMAZINGLY ENHANCE YOUR RELATIONSHIPS By Caroline Mwazi W e all love being listened to – we want people to open their minds and hearts to us, and hear what we have to say. The secret to enhancing our relationships however lies in choosing to listen to others, rather than making them listen to you. From kindergarten we are taught how to speak, read and write, but hardly are we taught to listen – it is hence no wonder that this important element of human communication is underdeveloped in most of us. The value of listening cannot be extolled enough. The Apostle James exhorts us to be quick to listen and slow to speak. The salesperson who truly listens to understand and effectively meet clients’ needs is the one who gets the order, repeat business and referrals. The leader who genuinely listens to his followers wins their trust and is thus able to motivate, inspire and influence them; the friend or family member who listens non-judgmentally gains high understanding and intimacy in their relationships. If listening is so beneficial, why don’t we listen enough? Our minds are often busy – preparing what we want to say next, or dwelling on other ‘things’, or we are simply restless, wanting to move on to the next person and conversation. Granted, while we usually do not want to listen to the office rambler or Uncle George for the fourth time sharing about his 2010 root canal procedure, we do need to make the time to listen to the significant people in our lives. ‘‘While I am by no means the paragon of good listening, I have found that listening is a journey. There is no end point and there is always room to grow and develop. I have also found that once the other person feels truly understood, he or she is more open to hearing you.’’ 90 MAL 12/16 ISSUE Several years ago, I made a New Year’s resolution to listen more. It was not a perfect run, but through the experience I realized that everyone has interesting things to share that I would have missed if I had kept nattering away! I gained insights into them I otherwise would not have and our relationships deepened as rapport and intimacy increased. While I am by no means the paragon of good listening, I have found that listening is a journey. There is no end point and there is always room to grow and develop. I have also found that once the other person feels truly understood, he or she is more open to hearing you. Habit 5 of Steve Covey’s The 7 Habits of Highly Effective People is ‘Seek First to Understand, then to be Understood. In outlining the first part of this habit, Covey describes 5 types of listening, the first 4 of which are negative. These are:Ignoring: Not really listening at all; in short, tuning the other person out. Pretending: Seeming to listen