Instagram’s Video sharing feature,
there is more movement towards
real-time video sharing.
Instagram allows 3-15 seconds per
video while vine allows precisely 6
seconds. Users can now create and
share their own videos from their
smartphones.
Keeping track of Video Analytics
The goal of all our marketing
activities is to see growth in client
base and a return on investment.
The deep insights provided by
the Facebook and YouTube video
platforms now allow you to
understand your audience much
more unlike before.
Having an intimate knowledge of
who is watching your video content
will better prepare you to deliver
content attracting more of that
audience. This is how you’ll grow
your subscriber base.
Through analytics you will be able
to determine: Your demographic;
Average view duration; 10 second
views; Sound on; Sound off; Clicked
YouTube Cards, and Clicked
Annotations.
As a creative, you will be able
to understand the numbers that
determine your value in working
on an influencer campaign. As a
marketer, you will be able to know
how to present analytic numbers in a
presentation.
Gone are the days of fluffy sales
presentations. Instead, you’ve
got to present your numbers in a
meaningful way and focus in on the
value of your unique channel. The
value could come from either watch
time or view count depending on
the results sought.
Use Remarketing Lists in
AdWords
AdWords is an advertising service
by Google for businesses wanting
to display ads on Google and its
advertising network. The AdWords
program enables businesses to set
a budget for advertising and only
pay when people click the ads. The
ad service is largely focused on
keywords.
Found in adwords, remarketing
lists enable creators to push videos
to viewers of previously watched
videos. You can also target viewers
based on their behavior toward your
videos.
Adwords also allows for custom
combinations of remarketing lists to
create super qualified targets such as
“viewers who have viewed a video
but have not subscribed.” When
combined with the Google Display
Network, remarketing lists are a
powerful tool.
If you are a creative and your
audience is large and growing,
‘‘Having an intimate
knowledge of who is
watching your video
content will better
prepare you to deliver
content attracting
more of that audience.
This is how you’ll
grow your subscriber
base.’’
segmenting your audience will enable
you to more accurately capture brand
deals and sponsorship opportunities.
As a marketer it is important to start
creating your lists as soon as possible.
The larger your remarketing lists are,
the more valuable you become to your
clients and to marketing partners.
Create playlists based on interest
and target user groups, for example,
women interested in healthy diets or
18+ who watch gaming on YouTube.
These lists may become your income.
Social Media Marketing World:
Conclusion
Video, live video, video ads, and video
marketing is one of the most talked
about advertising tools now. Video
creators and video marketers alike are
well positioned to capitalize on the
growth of video on social media but
should also be prepared to speak with
traditional TV producers as well.
Corporate brands should embrace
the use of video marketing as a large
number of people are watching video
content now more than ever. The trend
is only growing bigger.
Joyce Muthoni is the Chief Executive
Officer of Viral Gorrrila, a marketing
consultant firm. You can commune with
her on this or related topics via mail on:
[email protected].