I think the best place to work in
football is England: The power
of branding! The FA, Barclays and
the English press have turned the
English Premier League into one of
the most followed sporting seasons in
the world.
I studied Italian five hours a day
for many months to ensure I could
communicate with the players,
media and fans: Want to get to the
top? Work hard! It is history’s biggest
secret. When you are the best at what
you do, you would have earned the
right of leadership.
In the beginning I remember
regularly working 16 hour days
scouting and coaching players to
achieve the best standards possible
with the resources we vvhad. My
vision was to be number 1: As a
marketing leader, discipline, drive
and the sheer will to perform will
make you challenge the team to excel
at what they do, even against all odds.
Be ready to lead by example too!
The team is completely close, really
strong and compact. We know
what we want and how to achieve
it on the pitch: Just like in football,
marketing success is a game of
teamwork that is fostered with unity
and discipline.
I only go to war with those I trust:
Know your team. It’s a hard market
out there!
Why have Chelsea suffered so
much since I left? Because I left:
Understand your worth. And be
proud of it.
Paul Mwirigi is an Associate of the
Chartered Institute of Marketing
(CIM), UK. Currently serving as
Head of Marketing for Knight Frank
Uganda, he is passionate about all
things marketing, a former Subaru
enthusiast and a Fearless Influencer
of Society. You can follow him on @
mwirigipaul or drop him an email on:
[email protected]