remember him after he was coached
by Jose? Well he turned out to be
one of the best midfielders England
has ever seen and a club Legend at
Chelsea.
Jose knows how to get the best
out of his players by using positive
reinforcement to perfection. Your
team will do well not out of blatant
criticism but also out of compliments,
morale boosting, mentoring and
training them. Your personal input is
the best in making sure they give you
the best results.
As Van Gaal learned painfully, and
as Mourinho did at Chelsea last
season, no matter how good a leader
you think you are, even the best need
a team to achieve anything. And if
your own team becomes your enemy,
you’re toast!
Have a Winning Mentality
Jose Mourinho knows how to
win and when to win. More often
than not he will step into the field
knowing that his team is the best and
deserve to walk away with the three
points.
That is why he took a winning
mentality everywhere he went. He
created a strong team spirit that
even turned average players into title
winners! This, it is said, is thanks to a
fierce devotion that he instills in his
players.
Love What You Do
It’s called passion. Here is a simple
test of knowing whether you are
“ Passion translates
to love for the job.
Love for the job
translates to caring
deeply about what
you do! It was once
reported that Jose
Mourinho flouted a
UEFA touchline ban
by being smuggled
into the stadium in
a laundry basket!
This is what set him
apart – sheer will,
positivism, and
insatiable hunger
to win.”
passionate about something. Imagine
if your bosses never paid you for what
you do, would you still do it?
Passion translates to love for the job.
Love for the job translates to caring
deeply about what you do! It was
once reported that Jose Mourinho
flouted a UEFA touchline ban by
being smuggled into the stadium in a
laundry basket! This is what set him
apart – sheer will, positivism, and
insatiable hunger to win.
Here is a look at Jose Mourinho’s
famous quotes and the marketing
lessons that lie there-in!
When Mourinho returned to Chelsea for a
second spell as manager in 2013, Chelsea
took out a 10-year trademark on the ‘Special
One’ to allow them to exclusively sell goods
with his name attached to them.
82 MAL 12/16 ISSUE
Please don’t call me arrogant, but
I’m European champion and I
think I’m a special one: Perhaps his
most famous quote, yet. Have self
confidence in yourself, your brand
and what you bring to the table. If
you don’t believe in yourself, you
should not expect anyone to believe
in you. The best person to sell you
is you!
So I know all about the ups and
downs of football, I know that
one day I will be sacked: Always
remember the Kenyan adage
‘Hii kampuni si ya mamako’ (this
company isn’t owned by your
mother). One day, you may just be
fired. It’s the law of the jungle and
the corporate world.
Especially when you play at home,
you need a good atmosphere
behind you: The company that
supports their marketing efforts
100% always sees the best results.
That is why CEOs, Boards and
Management teams that are
marketing oriented more often than
not have their brands performing
better than those that are not.
I enjoy the work, I enjoy every
minute of my professional life:
Always, always love the work you
do. That is what will keep you going
when the lows come.
The only thing that we cannot
control is our supporters: This is
inevitable – carry out a campaign
and let it ride its course. You can
NEVER control the entire outcome
of a campaign. Sit back, evaluate the
results and learn from it.
But I think it’s more normal for my
team to have no success than it is to
win two consecutive European cups:
Winning isn’t everything. Failure is
part of the job. So every time you fail,
dust yourself up and push on. That’s
life, and more so in marketing!