MARKETING AFRICA ISSUE 12/16 | Page 80

TIDINGS THAT INSPIRE SUNSHINE AND VITAMIN D By Jennifer Mwangangi-Ayoti his fact might shock you: With such a high exposure of the sun in Africa, would you believe that a high percentage of the people have vitamin D deficiency? Here is another scary fact: Those who are overweight have an even greater chance to be deficient! I will explain the reason why shortly, so stay with me. T needs are A, B group, C, D, E and K. Vitamins occur naturally in all living things, and are therefore organic. Their role within the body is to: Regulate certain bodily functions; Help in the building of body tissues, bones and blood; Help the body metabolize fats, carbohydrates and proteins which enables the body to obtain energy from the food we eat. Here is the reason why obese people have a high deficiency in vitamin D. This is solely because Vitamin D is a fat soluble vitamin, which means that increased body fat has the ability to absorb Vitamin D and keep it from being used within our body. So if you are obese, this fact alone should tell you that it’s a high time you dropped that body fat Sadly, this Vitamin D deficiency is linked with increased risks of developing common cancers, autoimmune diseases, hypertension, and various infectious diseases, too. Ladies and gentlemen, the importance of this vitamin cannot be ignored. Let us first understand what vitamins are in general and their role in our bodies. There are two kinds of vitamins: Fat soluble vitamins, and Water soluble vitamins. Vitamin D helps the body absorb calcium, so it is vital for bone and tooth health. In recent times it has also been found to have a significant role in regulating cell growth, supporting immune function and the production of insulin. It is also known as the ‘sunshine vitamin’ as the most common and natural source of vitamin D is sunlight. The main vitamins that the body Now back to Vitamin D which is a fat soluble vitamin and is stored in the liver and fatty tissues. If the body has more of a fat soluble vitamin than it needs at any one time, the vitamin can be stored in the body fat and the liver for use when it is needed at a later date. ‘‘ Here is great tip you can use to know if the sun is creating Vitamin D in your skin: look at your shadow when outside and if you see that it’s shorter than you are; this means that the sun is high enough in the sky and strong enough to convert Vitamin D in your skin!’’ 78 MAL 12/16 ISSUE Many of us assume that the best way to acquire Vitamin D is through nutrition - drinking milk, eating fish, or even taking supplements like cod liver oil. However, direct exposure to the sun is actually the best way to absorb Vitamin D. People at risk from a vitamin D deficiency include those who do not go outside very much, or cover most of their body with clothing while they are outside. I am aware that