MARKETING AFRICA ISSUE 12/16 | Page 70

sitting for continuous assessment tests. This is not my observation alone but also the observation of several other lecturers and tutors. It seems that times have changed and probably students have a different perspective to learning. Perhaps this is simply the beginning of signs and symptoms of a need for a new way of learning. Students have different expectations, wanting knowledge in the fastest way possible with a different (probably less boring) approach. Being a successful student Some things still haven’t changed and here are some tips for being a successful student: doors for you in the event you need to use an actual organisation in your assignment or project. Identify a mentor: A mentor is someone who has walked on in the path ahead of you and is usually a subject matter expert. A mentor is a great go to person and can help you distil the subject matter from a practical perspective. Focus: Put aside time every single day to either read, or write notes giving you the discipline to focus on your studies. Google is your friend: D on’t understand something? Discussion was not clear? Google it. There Burning the proverbial midnight oil: This has been a factor of success. Anyone will tell you that hard work does not go wasted and in the case of students, putting in the time to read on your own makes a huge difference. Ask questions: Participate in group discussions or in class sessions, getting clarity and a deeper understanding of the subject matter. Join a professional body (where available): This can singlehandedly put you in the position to network with industry experts and expose you to great expertise. It will also open 68 MAL 12/16 ISSUE Plan your assignments and project submissions with plenty of time for revisions and pace yourself so that you do not get overwhelmed by all the work. Back up: Always have back up for your work. I cannot overemphasize this. You do not want to be in the position where your flash disc is lost and you have no back up files. Tips for Lecturers What about the lecturers? Do they also need to adjust their expectations and style? Here are some tips for those who love teaching. Read widely: Share your wide reading with the students, allowing them time to digest the material and probably engage in a discussion. Digital options: Use advances in technology and current trends to tap into discussion opportunities. Whatsapp for instance is a very useful tool for group discussions which are tutor led. Group skype calls are also an option. are plenty of reputable sites that can give you lots of examples and explanations, and if your learning style is oriented to listening rather than reading, there are videos available too on You Tube. Use examples: Use practical examples from the industry to make the theory come alive. For example talking about a SWOT analysis is better understood when one uses an organisation that has applied the tool practically.