MARKETING AFRICA ISSUE 12/16 | Page 56

When it comes to transformational visions, the masses will never be right and therefore the voice of the majority can never be used as a yardstick for the direction in which the organization should go. When strategic decisions about visionary operations are ceded to democracy, the organization may end up being driven in a direction based on the lowest level of thinking because many times the dominant personality is the one that the masses will follow. If that individual is a small thinker then the organization has simply subscribed to mediocre thinking. Leaders who in an attempt to be liked try to impose such democratic dynamics are not likely to be very successful. There is a reason why people are on different pay grades. There is a reason why some people are hired to lead and others are hired to follow. There is a reason why people grow into leadership. Leadership is about decision making. When a leader fails to stand up to make tough decisions then the destiny of the organization is at risk. There can be no democracy without politics and there can be no politics without divisions (parties). Each division represents a particular view on how things are supposed to be done. With politics comes the exorcising of broad based intelligence because each member of each division now has a responsibility to the part and not the whole. Their party position takes pre-eminence over broad based intelligence. In the context of politics, individual gain becomes the driving force and no more the bigger picture. Once the attention has shifted from the big picture to the individual gain objectivity no longer matters and as such the organization can find itself operating at a very low level, watered down version of the initial dream. When Sun Tzu decided that he was going to execute the two favourite concubines of the king, the king promptly intervened as expected and told him not to because the message was now clear and the rest of the team had gotten it. This was the logical position but remember that these were the two favourite concubines of the king and so this was a decision that was more driven by self and individual gain than by the bigger picture. In fact the king made it so clear when he said: Brands need to act and think like people. In my experience, the people I’ve most admired have a number of traits in common: they are passionate and entertaining, they have a point of view, they show empathy, they are open and transparent in their dealings. Most importantly, you know you can trust them. 54 MAL 11/16 ISSUE “We are now quite satisfied as to our general’s ability to handle troops. If we are bereft of these two concubines, our meat and drink will lose their savour. It is our wish that they shall not be beheaded.” The kings’ position had nothing to do with the state or with the army. It was about a personal thing. Notice that he spoke in the plural. He represented the political leadership. These were the people that benefited from an ineffective system. Their descendants are still around in every nation today and indeed in every organization. Also the king’s position represented an emotional state. The king was not making a leadership decision. He was making an emotional decision. This is revealed by the word ‘favourite’. They were his favourite concubines. There was an emotional connection between the king and the two concubines. Emotions if allowed can destroy the greatest of armies. If the king was allowed to have his way the general would have lost command of the troops. Many organizations have failed because leadership allowed unhealthy emotional relationships to develop between them and their troops. Never hire who you can’t fire and never let a relationship develop to the point where your emotions cloud the greater good. The effective leader should be close enough to be in touch with the troops but far enough to inspire them. The effective leader should be emotionally intelligent without being emotional. The minute you begin to have little secrets and gossip topics with your troops is the time your leadership begins to diminish. The day your troops complain to you about something in the system and you do not have a solution but instead tell them how you are also a victim is the day that you cease to be a leader.