MARKETING AFRICA ISSUE 12/16 | Page 35

announce several new offers that complement our value-leadership position in the market, including the voice and data Tooti bundles, which offer incredible value to customers that need to top up to their existing bundles affordably; the Kazi bundles for businesses with up to 48 employees, as well as the recently announced Zone bundles, that allow customers to enjoy guaranteed discounted call rates, irrespective of the time of day or their location. The unique attribute to all these is that they were pioneered by MTN, in an effort to continuously adapt its offering to meet customer needs. We are providing our customers significantly more value through discounts and new and innovative special offers on data and voice solutions, as well as on our selection of Smartphones and Data devices. ‘‘We are making a deliberate effort to connect more new customers to the Internet affordably, by removing the main barrier to entry being the cost of the device, thereby enabling the opportunities presented by the Bold, New Digital world, as stated in our strategic vision.’’ for as low as UGX. 89,000/-. We are making a deliberate effort to connect more new customers to the Internet affordably, by removing the main barrier to entry being the cost of the device, thereby enabling the opportunities presented by the Bold, New Digital world, as stated in our strategic vision. We recently introduced the MTN PakaPaka, specifically groundbreaking in the sense that we doubled the number of minutes offered in our voice bundle from 15 to 30, the highest number of minutes you can find on the market at the same price is a voice bundle offering 20 minutes. Through the discounted Smart Series range, MTN increases access to affordable 3G devices for all customers, ensuring that customers that previously couldn’t afford the Smartphones due to the cost of the device, now can not only access the device affordably but can also enjoy free Data when they activate their phone. All such initiatives a demonstration of our continued commitment to offering our customers the best value for their money. Making the devices affordable Solutions for businesses MTN’s sustained investment in network infrastructure ensures our customers experience the best quality of calls, as indicated consistently in the Quality of Service (QoS) reports by Uganda Communication Commission (UCC). Through the Enterprise Business Unit, we recently la Aunched the first ever business bundles in this market. Based on feedback from our customers, MTN is mindful of the fact that business owners prefer solutions that are customized to meet their business needs and offer them more value and choice, while allowing them to be in control of the cost of communication to the businesses. Complimentary to the 3G and 4G networks that are now the widest across the country, we have availed various ranges of devices at affordable prices. Recently we announced discounts of up to 36% on selected 3G smartphones in our MTN Smart Series range of Smartphones, effectively making dual-sim Android phones available With two recently launch offers, we have roundly addressed this; first through the introduction of the MTN Kazi Bundles, a Converged SME solution that allows for multiple users to share one account for calls, SMS and data in a group; thereby offering more choice, value and control to business owners, while enabling them manage their costs with greater efficiency. Secondly, we have also introduced Business Bundles, an enterprise bundles solution that offers Voice, SMS, and Data bundles, as well as International and Combo bundles which our corporate clients can have assigned to their employees in varying bundle sizes, to suit varying communication needs, based on the role of each employee in the company. Our business bundles are designed for businesses to manage a fixed communication budget, while still providing communication benefits for their employees, business partners or associates. Overall, we are committe d to contributing in any possible way to support the success of all our customers; both for the individual and the business owner. Albeit the usual business challenges, we are delighted to have managed to spend the last 18 years contributing to making the lives of our customers easier, brighter and more connected with our various communications solutions. We look forward to another fulfilling 18 years ahead with you! Ms. Mapula Bodibe is the Chief Marketing Officer of MTN Uganda Limited.