well in a way that nothing else we
own can do; the first thing we own is
our name and when we do proceed
to yonder the only thing we can
continue to own is our name.
Being that a name connotes a certain
personality or character trait we name
ourselves and our children based
on the preferred characteristic that
we would like the person to have.
Consciously or sub-consciously we
mould our children and ourselves to
fit the personality or character of the
person.
Names are our vessel of immortality.
Immortality is deeply appeali ng. In
my life I have seen people accept
various religions on the basis of a
life that continues beyond this one
on earth with statements such as,
“Accept Jesus as your personal savior
and you will spend eternity with
Him in heaven; you will continue to
live.” This goes to show the depth of
intelligence and intuition on the part
of evangelists. They appreciate human
beings deepest need to always live
and exploit it to increase the number
of followers.
For example if a person is called
Aaron his mother may continuously
remind him that he is named after a
biblical leader and therefore would
be expected to make more risky
decisions and show leadership and
even into adulthood would sub
consciously volunteer to lead groups
showing his prowess in leading
people.
With all this in mind names continue
to exist past our death; they possess
an energy that can continue for
generations depending on the
investment in these names. Think
of names such as Alexander the
Great, Hannibal, Queen Victoria,
King David, Jesus Christ, William
Shakespeare, etc. people who have
long left earth but whose names have
reverberated long after their passing
in the stories we tell, the books we
read and the conversations we have.
Names give us acceptability. Human
beings can only relate with others
that accept them. That’s why you
could never call your daughter
Jezebel. The idea would not even
cross your mind.
There are examples of a number
of personalities and organizations
that have changed their names to
increase acceptability and likability.
They include Sean Combs popularly
known as P. Diddy, Dana Owens
a.k.a Queen Latifah, Ralph Lifshitz
who became Ralph Lauren (he
changed his name because he didn’t
think his name had enough panache
for a styling business).
Taking the time to explore the
relevance of names one can’t help but
to think of how naming relates to
organizations and the best strategies
to consider when naming an
organization. Organizations to a large
extent are greatly personified; they
develop characters and associations
by which we identify them.
Choosing a company name is not
an obvious exercise. As shown above
names are of great importance and
bear a greater significance than
what most people would consider.
This is especially important when
you consider that the market is now
full of people who are much more
discerning than ever been witnessed
in history. The following tips should
be considered when choosing a
company name:
Keep it short and simple: The name
chosen should be easily pronounced
with few syllables and easily spelt.
This increases chances that the
name will be remembered and used
creating an unpaid for awareness
through word of mouth.
Consider the web: Small letters are
today’s new serious. This is because
of the simple premise that as you
develop a name you have to keep in
mind that you are likely to have a
Facebook page, a website and an
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