IN THIS ISSUE
FEATURES
COVER STORY
01
04
FIRST WORD | On Cooperation
CROSSFIRE | Them Of Unsound Mind And
Their Unrealistic Goals!
08
50
Winning Strategies From
The Art Of War
CORPORATE SUSTAINABILITY | Sustainability
Malleability: It Is A Farce. It Is A Fad. It Is
Breathtaking Awesome
14
18
STREETWISE MARKETING | Chasing Dreams
TALKING POINT| How The “Bandit Economy”
Affects You And Your Business
22
26
30
COMPLACENT MARKETING
COMMUNICATING
DEVELOPMENT WORK
MARKETING EVOLUTION | What’s In
A Name?
MARKETING INFORMATION | Marketing In
66
MARKETING EDUCATION | Marketing Students
32
CORPORATE SCENE | Investing In
70
GYN CHRONICLES | Cancer Of
34
MEDIA SCENE| Native Media Is Still In
72
74
HEALTH MATTERS | Importance Of Vitamin A
38
MEDIA SCENE | The Digital Economy
78
40
MEDIA SCENE | Now Is The Time To
TIDINGS THAT INSPIRE | Sunshine And
80
TO THE POINT | Marketing Lessons To Learn
From Jose Mourinho
44
46
Africa And The Consumer Landscape
Value For The Customer: Mtn Uganda
Business
Embrace Programmatic Media Buying In
Sub Saharan Africa
CLOUD COMPUTING | Marketing In Internet
84
REBRANDING| Rebranding?
86
Of Things Era
Work It Or Drop It.
56
RAINMAKERS | Emotional Intelligence
60
FIRESIDE CHAT | My Journey Through
And The Importance Of Being
Genuine
Business: Fireside Chat With Bharat Thakrar,
Ceo Wpp Scangroup.
90
94
Of Today: Teachers Of The Future
The Cervix
LEADERSHIP | Key Balanced Scorecard
Process Linkages
Vitamin D
VIDEO MARKETING | Why Brands Need To
Invest In Video Marketing
DESTINATION MARKETING | Going The ‘Kenya
Kiosk Mentality Way’ Is Not Strategic For
Counties
LEADING YOU | Listen On Purpose, And
Amazingly Enhance Your Relationships
LAST WORD| On Organised Chaos