Market size by service belongs to training, consultation and integration and support and maintenance. By
deployment, Cloud collaboration market comprises private model, public model and hybrid cloud. Cloud
Collaboration Market by organization size comprises large enterprises and SME (small and medium enterprises).
By vertical, the market extends to BFSI, consumer goods and retail, education, government and public sector,
healthcare and life sciences, manufacturing and media entertainment, telecommunications and ITES, and
others. By region, the market has significant contributions led by North America, Europe, Asia Pacific, MEA, and
Latin America. Public Cloud exhibited maximum market traction in offering an underlying pool of connected
resources to various users.
Data security concerns due to extrinsic file-sharing on the server having diverse entry and exit points, coupled
with unpredictability in Internet service offering by provider act as restraints to the cloud collaborating market.
Cloud Collaboration market is fragmented and there lies intense market rivalry among competitors to gain
market dominance due to prevailing demand for enterprise communications among large and small enterprises
(SME). M&A will form the cornerstone of this business.
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A news article dated Nov 2016 has to say that market imperatives for success in an enterprise computing model
are a progressive collaboration between business and Information Technology. Shadow IT is a palpable
distraction to integration of cloud computing resources and other barriers instrumental in cloud integration
approach were doubtful ROI, disquiet between infrastructures, disproportionate cost and high-security risk.
It also adds that by using IaaS model, organizations can collaborate more assiduously and disparity between
business directives and IT will disappear. Business is bruised badly by rigid stance taken by infrastructures with
innovations wearing thin and business integration not on the right track leading to organizational success falling
through. Turning a blind eye to security measures businesses must deal with written records of user passwords,
incorrect practices such as data being taken off company website and ominous sign-in sheets being
misrepresented.
Key industry players in the market include Cisco, Microsoft, Google, IBM, Mittel and salesforce.com. Few other
vendors in cloud collaboration market include 8x8 Aastra Technologies, Broadsoft Configure, Corex, Dell,
Genysys Telecommunications Laboratories, Hewlett Packard, Huawei Technologies, Interactive Intelligence,
Juniper Networks, Logitech International, Mindtree, Orange, Polycom, RingCentral, ShoreTel, and Toshiba.