Market Revenue Food Fortifying Market Research Methodology | Page 2

Common cooking foods like rice, oil, and flour are fortified on a commercial level, while vitamin D drops can be
used on a domestic level. The food fortifying market is segmented on the basis of application, type and the
geographical region. The segments based on application are beverages, fats & oils, dairy & dairy-based products,
cereals & cereal-based products, dietary supplements, infant formula (contains fortified calcium & phosphorus),
bulk food items, confectionary and bakery products, animal feed, pet food, and tea. The segments based on
type of fortifying agents are carbohydrates, proteins & amino acids, lipids, vitamins, minerals, prebiotics,
probiotics, and others. The geographical regions for the food fortifying market are Asia Pacific, Europe, North
America, and Rest of the World (RoW).
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Bulk food items like rice, whole grain, and flour have so far dominated the market, followed by fats & oils. This
can be attributed to their consumption on a larger amount. Dietary supplements segment is projected to reach
the high-water mark in terms of CAGR in the forecast period. Prebiotics and probiotics are expected to be in
great demand in the foreseeable future. Meanwhile, minerals like iron salts, and vitamins like Vitamin B complex
and Vitamin C have the largest market share in terms of volume and value respectively.
This is due to the clinically evinced benefits of their assistance in overall health improvement. North America
has so far led the market, with US on the forefront. This can be attributed to the greater spending capacity of
consumer base and the prevalence of latest products. Asia-Pacific region is expected to grow exponentially over
the forecast period due to rising awareness about health benefits of fortified foods, and prevalence of chronic
diseases as well as diseases caused by vitamin & mineral deficiencies.
Key players in the food fortifying market are Ingredion, Tate & Layle, Royal DSM, CHR HAnsing Holdings AS, BASF
SE, Cargill Inc, Arla Foods, Nestle SA, Archer Daniels Midland Company, EI Du Pont De Nemours and Company,
The Procter & Gamble Company, General Mills Inc, Phillip Morris Companies, HJ Heinz Company, Land O’ Lake,
Kellogg Company, Hain Food Group.
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