Market Research Reports - Ken Research Global Full Service Restaurants Market Research

Mexican Full-Service Restaurants to Intensify In Future with Ameliorating Lifestyles: Ken
Research
Alsea and Grupo Gigante are the well-known brands in full-service restaurants in Mexico
offering modern concepts, new menus and promotions attracting more consumes. Alsea with
its VIPs and El Porton brands is one of the active players in this sector by frequently remodelling
its outlets and adding a variety of new options to the menus. Alsea also introduced healthier
children menu featuring Disney characters and cartoons.
Grupo Gigante initiated the renewal of its brand into California and Toks brands. Many
California brand outlets were converted into Toks outlets, because of the Grupo Gigante
leading brand name. IHOP is other brand that experienced significant changes to its image
under the concept of heritage. The changes include addition of more options in breakfast,
beverages, lunch and dinner to the menu at affordable prices. IHOP launched Fresh&Go
concept in Chihuahua, its first fast food outlet worldwide.
The leading brands in the full-service restaurants in Mexico recently are observed as Alsea and
Grupo Gigante. Alsea manages the brands VIPs, El Porton, PF Chang’s, Italianni’s, Chili’s,
California Pizza Kitchen and The Cheesecake Factory. Grupo Gigante’s full-service restaurants
portfolio comprises the Toks and California brands.
According to the report, “Full-Service Restaurants in Mexico”, both international and local
brands in Mexico will continue to witness a positive growth in the full-service restaurants
category in the coming years. The sales and number of outlets in the full-service restaurants
category in Mexico are expected to grow over the coming years with billions in revenue. Full-
service restaurants will remain popular among Mexicans of all ages for socialising with friends
and family or celebrating special occasions and business meetings.
Sharp devaluation of Mexican currency, increase in electricity tariffs, gasoline prices, growing
uncertainty in Mexico’s economic and political relationship are the major factors affecting the
full-service restaurants category. In recent years, many foodservice operators in Mexico have
had to adapt their supply chain processes in direct response to changes in consumer lifestyles
and eating habits.
Increase in population, modern lifestyle and eating habits of consumers directed free-range
eggs, more gourmet options, vegetarian, and vegan meals in menus. The growing use of organic
fresh ingredients and the increased offering of custom-made meals are in great demand in the
full-service restaurants. These changes required full-service restaurants to develop better
methods in analysis, planning and adopt new ways of cooking. Independent food-service
restaurants are dominant compared to the chained full-service restaurants in Mexico. The