Market Research Report Store The Baby Food Market in the US 2017 -Market Resear | Page 2

Scope
- Living standards in the US are among the highest in the world. However, many parents have put off
raising children, and the number of births fell unremittingly to million in 2016.
- In 2016, sales of baby food amounted to tons, 16% less than in 2010. Consumption has fallen partly
as a result of a lower number of births, and, in the case of baby milks, partly due to higher levels of
breastfeeding.
- Milks account for almost three-quarters of the value of retail sales and wet meals for 22%. The share
of milks has declined over the last six years. Wet meals on the other hand have taken a larger share of
spending, rising to 22.1% in 2016, compared with 16.9% in 2010.
- The country is a major exporter, especially of milks and cereals, with volumes reaching tons in 2015,
while a further tons of other baby foods is exported.
- Supermarkets dominate sales of baby food, accounting for some two-thirds of infant formula sales
and 60% of other baby food.
- GlobalData estimates that the market will begin to expand again, and will increase by 3.4% in volume
between 2016 and 2022.
Reasons to buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for
product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to
exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales
and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
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