have reach on all types of phones , do not require phone to download anything , etc . The SMS are of two types : A2P messages and P2P messages . The P2P messages are those exchanged between persons .
A2P messaging implies application to person messaging . An A2P SMS is an SMS message which is sent from a web based application , to a mobile subscriber . There are many uses of A2P messages , such as alerts , notification , banking updates , one time password , appointment reminders , etc .
The A2P messaging market can be segmented on the basis of traffic , tools , application and verticals . On the basis of traffic , the market can be divided into national SMS and multi-country SMS . On the basis of tools , the A2P messaging can be divided into cloud API messaging platform and traditional and managed messaging services . The different verticals in which A2P messaging is used are : health , hospitality , retail , transport , gaming , financial institutions and others . The A2P messaging has various applications , such as push content services , interactive services , promotional campaigns , CRM services and others .
The global A2P messaging market has increased with a healthy growth rate over the years and is expected to increase further during the forecasted period ( 2016-2020 ). The global A2P messaging market is supported by various growth drivers , such as increasing population , rising smartphone connections , increasing mobile payments market , growing retail industry , the use of SMS for marketing and customer relation management . Yet , the market faces certain challenges , such as grey routing , cumbersome traditional telecom infrastructure and a few challenges for MNOs ( partial realization of revenue ).
Browse Complete Global A2P Messaging Market @ http :// www . orbisresearch . com / reports / index / global-a2p-messaging-market-size-trends-andforecasts-2016-2020 .
Some points from TOC : 1 . Executive Summary
2 . Introduction 2.1 Overview of SMS 2.1.1 SMS Types 2.2 Overview of A2P Messaging 2.2.1 A2P Messaging Segmentation by Traffic 2.2.2 A2P Messaging Segmentation by Application 2.2.3 A2P Messaging Segmentation by Tools and Verticals
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