Full Service Restaurants In Finland To Augment –Ken Research Full service restaurants in Finland specialize in offering a special dining experience to consumers. They offer trendy menus, better customer service, take care of ethical and ecological concerns and ensure a good atmosphere. Finnjavel restaurant is a cultural project that has offered traditional Finnish fine dining, dishes and furniture designed especially for the restaurants. Into a series of TV, the restaurant opening has been innovatively done. One more restaurant has been opened which is marked as an urban home extension with no fuss and relaxed atmosphere, simple food and live DJ's. According to the report, “Full-Service Restaurants in Finland”, in 2016, the new trend of vegan food has been observed to gain momentum. High quality of ingredients have been used which increasingly made the vegan food popular. S Group has been the leading company of full service restaurants in Finland with a significant value share. This domestic retailing giant operates a wide full service restaurant chains. The company changes its menus and decor regularly according to new concept. The company holds over 2 million consumer loyalty bonus programmes. It also provides discount to customers who holds S-Etukortti card which attracts more consumers. S-Groups operate non-chained restaurants as well. The company significantly influences the total consumer food service marketing in Finland.