Market Research Future (Food and Beverages) Potato Chips Market Research Report | Page 3

Global Potato Chips Market Research Report- Forecast to 2023
2 Market Overview
The global potato chips market is growing substantially and is projected to capture a healthy CAGR and achieve
million-dollar growth over the forecast period 2017-2023. The growth can be attributed to growth in the savory snacks
market which is favoring the growth of the chips market. Growing demand for convenience food, changing eating
habits, easy availability and affordability of potato chips are the primary drivers of the market. Additionally, the
introduction of newer flavors owing to increased demand for innovative varieties of flavors has resulted in a plethora
of tastes and novel additions to the chips market. Rise in demand for packaged and on-the-go-foods owing to hectic
time schedules, the rise in disposable income, and the rise in young population who prefer potato chips and the
introduction of attractive and smaller packages are augmenting the growth of the market.
Industry Updates:
In April 2018, PepsiCo, global snack manufacturer introduced immensely popular Australian snack brand, Red Rock
Deli Potato Chips to the US market. They have unique flavors and are non-GMO project verified and do not contain
any artificial color or flavoring agents.
In June 2018, PepsiCo announced its intention to set up a new snack plant in Zimbabwe. The potential snack plant
would be a subsidiary of PepsiCo, and the company plans to invest USD 100 Million on the plant, and it would benefit
local potato farmers as the company intends to buy from them if standards are met.
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