Market Research Future (Food and Beverages) Kombucha Market Research

Kombucha Market Research Report – Forecast to 2023 2 Market Overview Kombucha is a type of functional beverage that has green tea or black tea as its base. The drink is fermented with a tea fungus known as “symbiotic culture of acetic acid (vinegar) bacteria and yeast,” or “SCOBY.” Due to the fermentation process, this beverage has an extended shelf life. Kombucha is believed to stimulate the immune system. Moreover, various herbal ingredients are introduced to add new flavors to further enhance the overall dietary profile of Kombucha. Most common ingredients used to flavor the drink include basil, ginger, aloe vera, citrus, and berries. Kombucha is associated with a lot of health benefits and is highly recognized as a nutritional drink. Increasing health conscious population and high inclination towards functional beverages is driving the growth of the Kombucha market. Furthermore, increasing cases of health issues among consumers create an opportunistic market for Kombucha. Increasing demand for functional beverages in developing countries is adding fuel to the growth of the market. Introduction of new flavors in this product line is supporting the increased demand for the product. Attractive packaging and increased marketing initiatives by the manufacturers are having a positive impact on the growth of the market. However, easy availability of substitutes in the market may restrict the growth of the market. The global Kombucha market is segmented under the following regions North America    U.S Canada Mexico Europe       Germany France Italy Spain U.K. Rest of Europe Asia Pacific      China India Australia Japan Rest of Asia Pacific Rest of the world     Brazil Argentina South Africa Others Page | 3 Copyright © 2017 Market Research Future.

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