nology he contact lens industry has undergone significant growth and change over the past year. New developments in technology as well as a need to compete with laser eye surgery has led researchers to create lenses that not only help individuals see, but are more comfortable and durable. Wearers continue to seek out the technology as they move away from wearing traditional glasses in the hopes of finding something more functional for day-to-day life. According to Euromonitor International, Canada saw a marked jump in the number of people purchasing contact lenses as a result of higher rates of myopia among young adults. Four companies accounted for 80 per cent of total sales including Johnson & Johnson leading with the Acuvue line of contacts. T CooperVision came in second the Proclear, ClearSight and Biofinity brands of lenses. Bausch & Lomb came in second with its PureVision and Soft Lens brands. CIBA was the fourth overall leader in sales with Air Optix, FreshLook and Sailies. Online sales are also drawing a huge increase in contact lens purchases as wearers need only point and click to get a prescription filled. This has forced traditional contact lens companies to continue to strive for more appealing and wearable products. “We have been looking at the contact lens drop out rate and trying to figure out what makes them drop out,” said Denise Lougheed, Vision Care Professional Relations Manager for Bausch & Lomb. She notes the major reason people continue to leave contact lenses as a eyecare option is discomfort.