Optical Prism March 2018 | Page 25

The Eye Protect System blocks at least 20% of harmful blue light, whether the lenses are clear or adaptive, and offers a minimum UV protection of E-SPF 25. It provides consumers with a solution to protect their eyes from harmful blue light, which is a cause of eye strain, headaches and physical and mental fatigue. In the long-term since UV and blue-violet light may be contributing factors to eye diseases such as cataracts and age-related macular degeneration. HOYA Vision Care Canada is excited to show off its newest digital single vision lenses, the HOYA SYNC III. The most advanced design in single-vision lenses, HOYA says the design of SYNC gives wearers the distance power for every- day use and a ‘boost zone’ at the bottom of the lens helping to reduce fatigue and eye strain. “They're specifically designed for people who spend two or more hours a day looking at near objects like digital screens,” says Dale Mouscos, HOYA Vision Care Canada sales strategy and marketing supervisor. Digital eye strain can cause many people to suffer from multiple sources of eye dis- comfort at a time, including tired eyes, headaches, blurred vision, irritated eyes and light sensitivity. The company says the lenses also increase the crispness of their vision, relieve eye strain and provide visual comfort, while allowing eye muscles to relax and focus more easily. OPTICAL PRISM | March 2018 23