Manufacturing and Engineering Magazine Volume 420 - September 2015 | Page 56

Hays hampers.qxp_feature 2 06/08/2015 12:20 Page 54 MANUFACTURING & ENGINEERING HAY HAMPERS FOUR GUIDING PRINCIPLES FOR GREAT VALUE GIFT HAMPERS Delicious gift hampers producer, Hay Hampers Ltd. is a family-run, British company founded in 1984 to make exciting gifts with four guiding principles – authenticity, freshness, sharing and trust 4 Gift giving has long been a favourite subject for studies on human behaviour. Psychologists, anthropologists, economists and marketers all have found that giving gifts is a surprisingly complex and important part of human interaction, helping to define relationships and strengthen bonds with family, friends and colleagues. In other words, who is on your gift list is telling you who is important in your life; even more, it says who is more important and who is less important. Giving to others reinforces our feelings for them and makes us feel effective and caring. In a time of economic recovery when it is more and more difficult to find the right staff and especially to keep them, gift rewards whether big or small can make a huge impact. Staff members who feel valued are less likely to 54 jump ship and move to a competitor. When you consider the costs of recruitment it is much cheaper to reward the good staff you already have than lose them. Founded in 1984, Hay Hampers has made exciting gifts for every occasion, budget and recipient all year round for over 30 years helping to keep the British tradition of giving gift hampers alive. Four guiding principles lead Hay Hampers' activity: Authenticity. Hay Hampers loves to offer good quality food and wine selected from artisan and independent boutique hand crafted estates from all over the world. In its extensive collection of hampers, traditional and innovative tastes intermingle. By offering authentic, unique products not readily available in the supermarkets, Hay Hampers has been able to promote a real understanding of food and drink MANUFACTURING AND ENGINEERING MAGAZINE and eventually bring added value for 30 years. Sharing. Hay Hampers believes that good food and wine brings everyone together – the company loves the stories about it, the people who produce it, the places it comes from and it aims to share this journey with customers, family, friends and colleagues. A greetings card with your personal message to be sent together with your selected gift is available free of charge as the company believes that the message is as important as the gift itself. Freshness. Hay Hampers is particularly proud of its wide range of gifts containing fresh produce such as artisan cheeses, and smoked fish and meats. With its innovative, international approach, it is constantly sourcing specialist new foods and quality wines from the best, award winning producers from Britain and around the world, particularly