MANIERASL VOL 1 ISSUE 4 HAPPILY EVER? | Page 34

Fetish Couture has a reason for existing. Just as fetish has many different variations, the Fetish Couture styles vary depending on the message one is trying to convey. It is not the same to showcase, through fashion, a “foot fetish” or a “restraint fetish” or a “shibari fetish.” Each form of fetish has its own form and expectations and those components are integrated and expressed by the fashion designer although it may not be apparent to the viewer. If we look at men’s magazines, like Playboy or Hustler, we may find very clear examples of fetish styles and these magazines exploit this fetishism to appeal to people in their audience. In other types of magazines we can see this same tendency to exploit some kind of fetish, especially when we look at fashion magazines, although it is not as evident as in the male magazines. leather, shoes, latex and other elements typical of BDSM. Then, models are shown in erotic clothing in very artistic poses and usually this presentation is not taken to the level of a Haute Couture style. If we did not made it clear what fashion considers Fetish Couture, then we could say that Fetish Couture is all around us, in the way people sell their products, in how they intend to get to us to buy what they have to offer. Even when its not evident. In the end, a fetish is something that we each personally find attractive either in a sexual or nonsexual manner, it can be just a girl crazy for peep-toe shoes or maybe someone with tattoos all over the skin or maybe even someone who literally dresses like a dominatrix, head-to-toe. The beauty in Fetish Couture lies where each one of us examines our personal desires and When we speak of Fetish Cou- chooses to let them be exploited ture styling on mainstream fashion and exposed. Perhaps not everyone we have to go back to a BDSM is ready to allow themselves to be inspired style; the use of chains, fully exposed. Are you?