Cox Automotive Initiatives
New Zealand Market Report
Q3
Cox Automotive brands partner with DJR Team Penske in the Gold Coast 600
T
he car received huge air time
as Fabian worked his way up
from 23rd to 5th and then
even more when the crash was
replayed over and over for analysis
and commentary.
While it is too
early to report
on the business
benefit of the
sponsorship,
early indications
are extremely
positive.
Social media was abuzz as race
watchers shared their opinions
and both brands reached massive
audiences through social media
channels as well as DJR Team
Penske’s loyal supporters via their
channels.
The rebuild and race to have the
car ready generated even more
coverage on Sunday and even
though they could only manage
15th, the mere fact the car was
competing drew an impressive
amount of air time.
While it is too early to report on the
business benefit of the sponsorship,
early indications are extremely
positive.
Sponsoring DJR Team Penske gave
the brand some great results with
increases online for Sell My Car in
search volumes, sessions, users and
valuations over the duration of the
weekend.
17