Mane Product & Technology Issue 5 - August 2018 - Page 8


Gary (Vee) Vaynerchuk

Commonly known as GaryVee, Vaynerchuk is a Belarusian / American entrepeneur who made has money from a family wine business. A pillar to his success was a wine-focused YouTube show he made which would lead to appearances on various TV shows.

Gary has multiple self-run businesses and projects, and all is logged online via a number of social networks.

He is always busy, always working and always finding new ways to interact with fans.


A lot of people make a living online living out their life through social media. These people who have people interested in their personal brand are commonly known as ‘influencers’.

There is no set type of influencer, as they can vary in terms of the type of content they are putting online. Some might be knowledgeable and specialists in their chosen field, others may throw out a lot of motivational talk – whilst some might just live lavish lifestyles and take a lot of pictures.

Here we have our list of 4 popular influencers from social media and what they’re all about.


Facebook / Twitter / LinkedIn /

Instagram / YouTube / Snapchat /

Medium / Podcasts / Books / Events

Key Successes:

- Launched innovative online selling platform for selling his family's wine

- Invested in Facebook, Twitter, Snapchat and Tumbler whilst all were in their infancy stages