MU| F e a t u r e s
For McKenna-Buchanan, problem-based learning and internships
prepare public relations graduates for all kinds of community
relations, media relations and corporate relations jobs. Today’s
employment market often adds social media, digital marketing and
event planning into the mix.
The room where students Darryl and Ekta were working is
MU’s Digital Editing Center, which opened with the Academic
Center in 2012. It is outfitted with cutting-edge software and
media production equipment, including cameras, audio recorders,
lighting kits and Apple TV.
Digital media, explains Case, was once largely the domain of
news and media organizations. Now, however, digital media
majors like Darryl and Ekta are creating content for all kinds of
organizations and their work may involve video, audio, text and
animation, and content for apps, a website or social media.
It’s all part of an ever-changing world of communication where
the basics still matter but a specialty sets MU graduates apart in
the marketplace and propels them into meaningful careers. “The
professors here want to support us,” says Ekta. “They give us all
the help we need.”
By Melinda Lantz ’81
Ekta Saini and Darryl Ray ’18 (on Page 15) work together on a video project. At left, Assistant
Professor Tim McKenna-Buchanan provides some guidance to Shianna Knoll (left) and Carly
Kwiecien regarding a project. Above left, Judd Case, associate professor of communication
studies and department chair, works with student Chris Secrist.
VIDEO
See the video at magazine.manchester.edu
Manchester | 17