MANAGER MINT MAGAZINE Issue 04 | Page 52

3 Online Risks That Can Sneak Up and Ruin Your Reputation

How Facebook photos, fake reviews and doppelgängers create concerns.

In truth, a good share of online reputation pitfalls are self inflicted, such as Ill-advised political rants or images of a drunken excursion on Instagram. Reputational risk is a worry for 87 percent of executives according to Deloitte.

But the biggest damage of all, unfortunately, can emerge when you least expect it from the “ex files” — ex employees, former life or business partners or disgruntled clients — who can cause willful damage with a vengeful intent. This week I spoke with Steven Giovinco, of Recover Reputation, about kinds of damage that may come out of the blue.