So yeah, we’re totally materialistic, but Millennials have been taught to be circumspect around it and that leads to a lot of feigned disinterest. In fact, that’s really the curse of that generation — feigned disinterest.
While fear and loathing were very much the reality of Generation X, for Millennials it’s the opposite. Life has been pretty awesome for most of their lives. Sure, they’ve hit a few recessions and gun violence is insane, but no drafts and unlike Generation X, they’ve had adults (parents, teachers, coaches, counselors, therapists) active in their lives from Day One. And so their thing is to not look too excited about it… sure you swipe right on Tinder or Grinder, but then you pretend not to care. You apply for a university, but then you act like you don’t care if you get it or not.
Same thing with a job.