MAL 28:19 MAL28 | Page 73

also look at the worst case outcome and realize that perhaps it is more in her head than in reality . What ’ s the worst that can happen after this scenario occurs ? Will she lose her home or her job ? Chances are probably not . Mary could share her fears with a trusted friend , a mentor or a coach to help her put the situation into perspective .
Many of us are also familiar with the term ‘ making excuses .’ I don ’ t have the time to write down my goals . I don ’ t have the money to take up a new course . I am not sure this is the right decision for me .
Banish the excuses and start . Neil Gaiman said , “ Sometimes the best way to learn something is by doing it wrong and looking at what you did .” Does that remind you of school days when you got a sum wrong , you looked for how to do it right ? And you learnt that way too ?
As adults we have forgotten the art of learning and instead we focus on mistakes . These make us fearful and stop us from being the very best we can be .
As marketing leaders do we allow our teams to try new things ? That is the foundation of innovation – and the buzz word innovation is being used in all marketing oriented organizations .
Back to Mary . She has set her goals and reviewed them to meet the SMART criteria . She has decided to just start and she is dealing with the fear of failure .
Mary needs one more thing to keep her on track . And that is resilience , also called grit . Resilience is about the determination to succeed no matter what the odds . To keep going no matter what the challenges and difficulties . Here are some tips to build resilience .
- Breathe . Yes breathe . Goodness what a silly point you might think . We breathe automatically and yet we do not stop and give ourselves 5 minutes to rest and just take in some deep breath . This is a great stress buster and helps us get us back on track .
- Manage your emotions . Don ’ t allow disappointment to drag you down or to cloud your judgement . Instead , accept it as part of the process , so that you can move on .
Have you set your objectives for this year ? Do you need help to walk on the journey ? JUST START .
I am offering a complimentary 30minutes virtual coaching session to get you started . All you have to do is drop me an e mail with 3 of your goals for 2019 .
Thrity Engineer- Mbuthia is a seasoned marketing professional who has a passion for helping others succeed through the transformative power of coaching . She is the first woman in Kenya to receive the Fellow of Chartered Institute of Marketing credential and is also a certified coach . You can reach her on mail at : Info @ thrityengineer . org .
- No matter how many times you fall , pick yourself up and try again until you succeed .
- Be kind to yourself and remember to reward yourself for every single milestone you achieve .
- Make sure you take care of yourself well , by nourishing your body and spirit . Exercise , eat right and give yourself permission to build yourself spiritually as well .